3- Meso-Environment




Marketing intermediaries help to sell, promote, and distribute goods. Intermediaries take many forms:
  • Resellers
  • Physical distribution firms
  • Marketing services agencies
  • Financial intermediaries
  • Customer markets must be studied.
  • Market types
  • Consumer
  • Business
  • Government
  • International
Customer markets must be studied:
  • Market types
  • Consumer
  • Business
  • Government
  • Reseller
  • International
Various public must also be considered:
  • Government
  • Media
  • Financial
  • Local
  • General
  • Internal
  • Citizen Action Groups
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